Total Market Approach (TMA) is aright based approach which envisages on equity in the access to family planning services. TMA recognizes the social groups/quintiles based on the income distribution. In this approach, the rich group is obliged to pay higher for the services whereas the middle earners pay moderately and the poor are granted a free access to family planning services. The approach was initiated by UNFPA and to begin with, there have been stakeholders’ consultations through a designed survey.